Cannes Lions
MAYER/McCANN ERICKSON, Bratislava / MIELE / 2013
Overview
Entries
Credits
Execution
We created a billboard that didn't exist and turned a well-known tunnel in Slovakia into a pipe of the Miele S8. Then we put the video on the internet and showed how the machine can vacuum absolutely everything - even cars and trucks.
Outcome
The video was shared online and generated discussion about whether it was real.
It attracted the attention of media and thousands of people on social networks. Without any media budget.
Similar Campaigns
12 items