Cannes Lions
OGILVY FRANKFURT, Frankfurt / LEBENSHILFE / 2012
Overview
Entries
Credits
Execution
Instead of looking back, we gave an outlook to the future, with the help of 11 artists with intellectual disabilities. By reworking the location plan of 'Gut Hausen' – the venue of one of Lebenshilfe’s key projects for inclusive living – they created 50 blueprints for the future.
–Starting with a press conference and an internal kick-off on the launch date of the anniversary microsite –Posters and billboards (pro bono) in and around Frankfurt to raise awareness–Ads (pro bono) in local media over the year.–Events during the year –Mailing to companies/Institutional donors
Outcome
- 827 posters sold (by end of February 2012).- Number of donations exceeded expectations by far (+230% compared to 2010) - Response on the mailing: 32%Broad awareness in local media and on the web. More than 57,000 visits on the site. More than 4,000 new friends/donors.
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