Trygg-Hansa has created an infrastructure of over 80 000 lifebuoys all over Sweden. A initiative that have saved many lives over the years. Our task was to remind the public of their importance.

Life buoys are usually named after the place where they are located. We renamed life buoys around Sweden after the people who have used them to save a fellow human being. We placed a plaque under each lifebuoy with a story about the incident. We also created three social films, where the life savers told their story, for wider spread online.

The campaign was initiated in June 2017 when a lot of Swedes are close to water. We started off with six renamed lifebuoys that will remain at location indefinitely.