The medium is a sticker on a two euro coin. The prepared coins were spread broadly to make smokers aware of the risks of smoking in the most crucial moment: when they are about to buy cigarettes.

Soon after the promotion started in December 2003 the number of visitors of www.lifeline.de has increased by 35% (December 2003: 1.769.258 PIs, January 2004: 2.392.209 PIs, February 2004: 2.275.286 PIs). So has the number of enquiries regarding information on Lifeline's support for quitters.