We decided to integrate the movie theatre’s lighting system into the production. We had to run the film when the lights were on, for using them as the “Old Woman”s reading light at the same time. For that, we were the first spot to be run. The lights were turned off just when the spot had ended.

This spot has been aired in cinemas which are situated in the neighbourhood of Luna Design Shop. The manager of the shop has reported that even though their store traffic has not been very volatile usually, the number of people visitng the store has increased by 20% during that period.