Cannes Lions
PADDINGTON PICTURES, London / LEICA / 2020
Overview
Entries
Credits
Execution
The cinematography was integral to the concept, this being a film for an imaging brand, about the capabilities of their equipment in low light.
The camerawork and lighting were designed to:
- capture the low-light aesthetic of nocturnal street photography.
- give the viewer the feeling of going on a journey into the night.
- embody the mystery and intrigue of the night.
- convey the experience of hunting for photographs, out in the world at night.
So a ‘found’ quality was an important element in visuals, alongside an evocative visual style to captivate the viewer with only hints at narrative.
The film was made with a small crew and minimal lighting package. We didn’t feel limited by this. It felt true to the nature of the film we were making, and inherently linked to the task of embodying what’s magical about walking the streets at night alone, taking pictures.
Similar Campaigns
12 items