Cannes Lions

LOANS

EURO RSCG BUENOS AIRES, Buenos Aires / BBVA / 2008

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In this spot, a man is trying to save a cow, but falls into the sea. The situation is difficult and the man is risking his life. Surprisingly the man was not injured. Upon being rescued, the first thing he thinks is that he needs a loan, so he must go to the Banco Frances.

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