Target Group: Young outbound ChineseObjective: Broaden Visa usage when overseas.Cash is the biggest “enemy” of Visa during overseas travel while Cash brings a lot of troubles to Chinese traveler currently.

• The biggest note for RMB is 100. Carry enough cash for travel is physically very troublesome.

• Most Chinese exchange RMB to US dollar first in China and then to local currency once they arrived at their destination. These double exchange of currency get them very confused and loss of value.• They also worry about the security of carrying cash.