The challenge was to create something surprising to announce Lost’s final season, something that could be transformed into a must-have for fans.

A new image was created, containing all of the series’ unsolved enigmas.It was split into 16 different adcards that were distributed in bars and restaurants.

The image is a kind of parallel universe for Lost. A mosaic of all the series’ enigmas, fused into one image in a process that consumed 360 hours of computer manipulation.

Even though the image was very attractive, it contained too much information to be assimilated at once.

However, what was initially a problem turned out to be an opportunity. By dividing the image in adcards, we transformed it into a collectible, stimulating the series’ fans into going on a quest to locate “pieces from the puzzle” in bars and restaurants.

The adcards soon became a rage among fans, being intensely sought-for and commented by them.

The strategy helped transform the campaign into a huge success, appearing in 280 blogs and 50 sites related to the series all around the world.

The image’s graphic quality was so impressive it ended up exhibited in one of the most important art galleries in Brazil – Romero Britto.

The image gained worldwide acclaim, being considered by the series’ producers Carlton Cuse e Damon Lindeloff as the best campaign ever to be created for Lost, anywhere in the world.At the start of its last season, Lost was leader in 25 Pay-TV targets.