Cannes Lions
ACCENT, Beijing / TENCENT / 2019
Overview
Entries
Credits
Background
Every year we see exciting breakthroughs in science, however most people, especially the youth cannot understand.
Tencent collaborated with Science and produced a serial of short films introducing the science breakthroughs in interesting stories, and launch them in cinema during winter vacation to the youth. We try to promote science education in the way of entertainment, and the films are becoming the official digital education content in schools.
Execution
We select the most interested topics from the watchlist Tencent collaborated with Science magazine and produce short films base on the topics. We have “Omo & Jebel - The Origin” to explain the breakthrough in memory manipulation.
These interesting short films help students understand these breakthroughs in science and arouse their interests in science.
We leverage that occasion and launch our “mini class of science” before the show, replacing the advertisement.
Interesting classes start before the show.
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