Over 60% of Washingtonians have never played the lottery. The reason: they don’t think they’ve got a chance in hell of winning. Enter Match 4. Match 4 was designed to create more winners than ever before. With better odds of any of Washington’s Lottery’s games - over 300 people won in less than 100 days.

This campaign builds excitement around the potential of winning. This campaign creates drama around the “big event.” Just like the anticipation around a new feature film or what that huge monster truck might tackle, Match 4 gives you every opportunity for your big thrill.