Cannes Lions
SID LEE, Paris / ANSELL / 2017
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Description
Stop looking for love. Decide where you want it to be.
This is the invitation that opens the new film released by SKYN® for TV and cinema.
The spot for the premium condom brand then goes on to name places where love can be found.
Physical places with hot and heavy erotic potential, like a bedroom for making love or an office conference room…
Unexpected places like a telephone booth or a store...
Places that may be a bit uncomfortable, like an itchy rug or rough grass.
Or even metaphorical places, like a smile or a glance.
While encouraging people to build intimacy with their partners, the film relays an important message of openness, in spirit and in freedom.
In a context in which our freedoms are ever more endangered, it’s important to remember that love doesn’t have to be attached to.
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