We equipped a 108 square-metre lounge at Barcelona’s CCCB with pouffes and specially-designed couches where visitors may sit and relax smoking Lucky Strike cigarettes.

A logo/desk was set up as mixing desk for the DJs present at the music fair, while fashion designs were showcased and five printed on canvas as part of the decoration.We also set up a multimedia area, where visitors could watch on a big screen the multimedia designs inspired by the Lucky Strike logo.On top of that, we created an interactive impromptu collage using pictures of visitors that were projected on the screen.

ATTENDANCE FIGURESNumber of visitors: 89,109 (41,609 daytime + 47,500 evening/night)Lucky Strike lounge visitors: 40,000Media people: 848 from 444 different mediaProfessionals: 1,611 from 658 companies.MULTIMEDIA EVENT Number of people contacted as a result of the multimedia activity: 600.