When Louis Vuitton communicates on the Internet, it has to develop a brand new dimension.All the focus is put on the products because they speak for themselves. Objective : show the product’s details with a spectacular visual treatment. The 4 banners - extra large expands - have a different size on almost every website, optimising rich media limits.Objectives :Increase brand awareness and audience, and position vuitton.com as an e-commerce website.Use the internet as a new opportunity to communicate to a more masculine audience.Target : High income fashion consumers and online buyers, with a more masculine target