Cannes Lions
MUBIQUO, Barcelona / LOEWE / 2012
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Founded in 1846, Loewe is one of the oldest and most prestigious luxury leather brands in the world. Loewe strives to provide the most exclusive shopping experience by creating events that only a selective public can attend: “Made to Order”.With our Made To Order iPad app attendees have access to limited editions of Loewe bags and wallets not available in stores, which can be tailored and specially manufactured for the individual.The challenge was to create a top luxury user interface and a rich user experience with stunning imagery, accurate colour swatches and fabrics that change out seamlessly as the user selects them.Loewe Made to Order for iPad takes customisation and exclusivity to the next level.It's the ultimate customisation experience, an iPad application which allows the user to customise their own bag design using different fabrics, colours, metals, logos, interiors and the ability to initial their name inside the bag.Loewe Made to Order was installed on 20 iPads and launched at private events across London, Tokyo, Paris and New York for an elite clientèle.
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