Sixty billion animals are killed for food worldwide every year. The vast majority of them are reared in intensive systems that seriously impact their welfare. By becoming a vegetarian, or eating more responsibly, you will help improve the lives of these animals.


We, the creators of this ad, truly hope that factory farming will end in our lifetime. We believe in a compassionate, caring and honest food system.

Weand created this spot in which a young man gets served some serious food for thought when he tries to eat a late night snack.