Research proves that printouts and hard copies majorly cause wastage of paper. This has severe implications on wildlife. To address the brief of changing this habit of wastage, we pried on a printouts most faithful companion. A stapler.

A unique stapler was designed and discreetly placed around obvious sites as a part of the environment. This stapler when used printed a stamp at exactly the point the stapler held the paper intact thus making the user realise how the printout harmed the environment.Whenever someone shot a printout and used the stapler to pin it, a stamp was made that made them realise the repercussion of every print out.

We planned to distribute 135 staplers over a span of two week but due to the buzz and the free promotions, we ran out of stock in nine days. The design became part of the living space and we received warm notes of appreciation from almost all recipients.