A drastic form of address was needed. Which is why GEO broke with a taboo and used funeral wreaths as an advertising vehicle. These were laid out at various North Sea and Baltic Sea beaches over Whitsun. Since you rarely see wreaths here, they were incredibly eye-catching.

Nearly all passers-by stopped to read the sash.

Through the break with the taboo and the impression of social advertising, the campaign also generated plenty of publicity.The overfishing issue was one of the best sold issues of the year.