A portal was developed where people could post an elevator pitch for a creative business idea. People were triggered to visit the site and post an idea in the elevators of the Deloitte offices. In one weekend the elevators in all Deloitte offices were transformed into showers, even with the sound of running water.When people entered on Monday, they stepped “into a shower”, because the best ideas often emerge under the shower. Here they were also invited to the elevator portal.