María Ayuda, is a foundation that, for the last 29 years, has rehabilitated sexually abused children. Today it has 24 centres throughout country, and each day, more and more children come for the rescue work María Ayuda provides. However, it does not have enough financial support or the tools they need to welcome and educate in a healthy environment. Today, it is the fundamental commitment of the whole society to continue to work in uplifting children in need. However, we literally have to go knocking on doors; despite the massive disregard that confronts us behind closed doors.

This campaign was delivered via posters especially designed for society, to represent the voice of abused children.An assaulted child does not have the clarity to understand what is happening, because behind abuse is psychological manipulation. The design, inspired by this fact, ranged from ‘A to Z’. Thus in the noble words as ‘Papa’, ‘I love you’, or ‘Teacher’ is a hidden nightmare of a child victim.Each letter is a complaint and the truth that many children cannot communicate.

The campaign, still in development, has opened doors. It is essential that ‘Hidden Nightmares’ is a design that is managing to change the story of a child. Every child has regained its life expectancy. That is the success of this design.