Cannes Lions

MARKET O REAL BROWNIE

TBWA\KOREA, Seoul / ORION / 2011

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The ad conveys how delicious “MarketO Real Brownie” is by comparing two different situations in which the brownie is ‘Bad News’ or ‘Good News’ to different people. In the first situation, a chef and his assistants breakdown in tears when they taste Market O Real Brownie, as they realize that Market O Brownie will bring an end to their handmade brownie. In the second situation, three young women cry out in delight when they taste the delicious brownie.

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