Cannes Lions

Matsuko-roid Business

DENTSU, Tokyo / NATURAL EIGHT / 2016

Awards:

1 Shortlisted Cannes Lions
Supporting Images

Overview

Entries

Credits

Overview

Description

We spent hundred hours to analysis Matsuko himself with a lot of videos he stared. So we were able to faithfully reproduce the android’s expressions and gestures much like Matsuko.

Execution

We started corporate tie-up at July 2015. Then we succeeded many sponsor collaborations. Such as the one-day store manager at Kentucky Fried Chicken, interviewing Arnold Schwarzenegger for promoting the movie “Terminator”, appearing TV drama on NHK, gracing the cover of the magazine “NYLON”, or appearing TVCM of Recruit Corporation. Matsuko-roid played an active part like Matsuko himself.

Outcome

So far we succeeded collaborations with major companies such as Kentucky Fried Chicken, NTV, NHK, Paramount Pictures, Recruit Corporation, NYLON, NTV, NHK and Sapporo City. Each sponsors got high achievement and the talent agency gained new incomes. Moreover the android technology has become well-known so widely and the search funding from the national government has increased.

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