Cannes Lions
J. WALTER THOMPSON GROUP GERMANY, Dusseldorf / MAZDA / 2016
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The engineers at Mazda put their heart into every piece of metal they touch, and they craft even the tiniest detail to perfection. They are absolutely passionate about building cars and they won’t rest until they have done the best they could to create an exhilarating driving experience. This film uses a visual metaphor to express this relentless passion. It features a group of dancers creating a beautiful choreography that ultimately morphs into the shape of a Mazda6, as if their bodies were the different parts of a car in motion. The idea of the film is to show that there’s a little bit of every Mazda engineer in every car they build.
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