In this idea, a mouse attempts to find his way through a maze. He makes turn after turn to dramatic music. Suddenly, he spots his prize: a giant wedge of cheese. The tension builds. He sprints toward the cheese… but then, he uses it as a ramp to jump up and out of the maze. The researcher looks around in confusion for the missing mouse. We cut to a super that says, “Built to escape.” And then reveal the Fiat Panda Cross, ”The City SUV.”