•The votes for nominees are cast exclusively by subscribers to “Meio & Mensagem.” We created a format that had never been used in Brazilian media: sponsorship of labels on the newspaper’s front page that normally contain subscriber info.

•The text said only the following phrases:“Dear”“Vote Adriana Cury and Angelo Franzão for the Caboré”

Angelo Franzão Neto won the Caboré in the Media Professional category and Adriana Cury won in the Creative Professional category for 2006.