Cannes Lions
LEO BURNETT, London / MCDONALD'S / 2012
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Three decorators are at work - but this is no ordinary trio. Each one seems to know where the other two are at all times, as they pass tools and work around each other. The three work so well together that their actions flow in a seamless ballet of movement. In no time the job is finished perfectly.After such an ideal three-way collaboration there is really only one way to reward themselves. The McDonald’s BCO: the perfect combination of three ingredients.
As the three decorators lift the sandwiches up, they are still synchronised.
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