Cannes Lions

MCDONALD'S BCO

LEO BURNETT, London / MCDONALD'S / 2012

Film

Overview

Entries

Credits

Overview

Description

Three decorators are at work - but this is no ordinary trio. Each one seems to know where the other two are at all times, as they pass tools and work around each other. The three work so well together that their actions flow in a seamless ballet of movement. In no time the job is finished perfectly.After such an ideal three-way collaboration there is really only one way to reward themselves. The McDonald’s BCO: the perfect combination of three ingredients.

As the three decorators lift the sandwiches up, they are still synchronised.

Similar Campaigns

12 items

2 Cannes Lions Awards
Unbranded Menu

LEO BURNETT, Makati city

Unbranded Menu

2023, MCDONALD'S

(opens in a new tab)