We altered the title character of famous, classic books to feature a woman in the lead role while keeping all other aspects of the book completely untouched. This shows that anything a man is capable of doing; a woman is also capable of achieving in an equally compelling way. Then to take it a step further, we printed a physical book with the Shequel treatment to be distributed among real-life students and educators.

We rewrote the entirety of the Jules Verne classic Around the World in 80 Days with a new female lead: Phoebe Fogg. Using Dallas printers and bookmakers we kept everything local and homegrown. We produced hundreds of copies of this empowering story and distributed them at the launch event during the Women Galore Festival. We gave copies to educators, librarians, and young students of nearby schools while also releasing an e-book for anyone in the world to read. We also shared mini-books with redesigned covers and edited text across all platforms of social media to raise awareness for the campaign. Each of those posts then linked to a digital Shequel anthology where users could interact with the text and see the changes made from a male to female protagonist. Some examples of the adapted literature are: Harry Potter, The Invisible Man, The Great Gatsby, The Godfather, Oliver Twist, and more.

The most substantial response to the campaign was having our Shequel version of Around the World be included in the official reading lists of both Booker T. Washington High School and Cristo Rey Dallas College Prep. Even Bedford Galloway Elementary School added it to their curriculum so as to inspire generations as early as possible. Even with a limited budget, our Shequel campaign made a global mark with coverage ranging from over 20 different countries from a wide variety of media outlets. We even had established, female author Anita Grace Howard acknowledge us on social media. Regarding interactions with our digital anthology, there were over 6,000 minutes of online reading with a 513% increase in site traffic. The Wild Detectives (home of Women Galore Festival) received a 147% increase in in-store sales during the time of the launch. Most importantly, we opened up the discussion for gender equality in literature.