We take people inside the TV spot to Meet the Machines at 1000 frames per second, in a slow-motion digital experience.

You have total control over angle, focus and pace. Letting you experience second by second what high-speed really looks like.

The cars were filmed at 1000 frames per second on a purpose-built rig of 74 Nikon D700 cameras, three Phantom-flex 4K and 2K rigs, and on three, cockpit-mounted GoPros. We captured an image-dense high-speed sequence, allowing us to bend time. With no loss of definition, and perfect visual fidelity, regardless of how fast the cars were going.

As part of the global campaign around Nissan’s top-secret Le Mans challenger, the Meet The Machines interactive film revealed this highly anticipated car. This never-seen-before motorsports vehicle created an online frenzy that reached over 30 million people in the first week. With almost 2 million visits on the Nissan home page, the program was a key driver for website traffic.