The magazine we used for our execution is addressed to a student target and is known for its daring articles and creative approaches.For this project, we made extensive use of the magazine content, namely articles you would like to remember and read again sometime. We repeated the pages containing the articles three times in a row. The first impression was that of a typography mistake. It’s repeating? What’s happening?!After the three-page series, a stripe on the last page reveals the brand and the message. When you need help memorizing things, use MEMOPLUS. Boost memory without repetition.

The idea was a great match to the magazines’ style so they charged no extra fee for the repeating pages. The effect was greater for a smaller cost.As a result, product awareness has grown consistently among young people. Also, the targets’ view on the effectiveness of the product has improved to 78% from 56% 3 months prior.