In cooperation with several taxi operators, we set up a counter with charming promotion girls at the airport, who invited passengers to make good use of the taxi trip to their next appointment. By taking a vicious ride in a brand new C-Class taxi. Taxi receipts with the taxi fare of 0 EUR and the dealership address were served as additional response elements.

We generated approximately 60 test drives per day. The drivers were enthusiastic about this unexpected opportunity to enjoy a test drive. They weren’t always taking the most direct way to their destination, but making detours to drive the C-Class on the Autobahn and countryside highways. Afterwards the taxi passengers had something exciting to talk about at their next appointment. The dealership was thus able to gain lots of new leads. And as we learned earlier, every seventh test drive sells a Mercedes-Benz.