Two main concerns with convincing car buyers to invest in a brand is: can they get the car how they wish and, is it even available.

We wanted to provide potential customers with a new and immersive way to interact with a specific car model they desired.

The Mercedes cAR app gives you the power to configure a 3D Mercedes-Benz model wherever they are: in their driveway, office, or living room. Users can even take their customised car of choice for a spin.