Dubai Lynx
CLS Launch
JUFFALI AUTOMOTIVE CO., Jeddah / MERCEDES BENZ / 2022
Overview
Entries
Credits
Overview
Background
• Launching the new Mercedes-Benz CLS the following:
Idea
o CLS (Displayed in clean colored area that changed each our passed on specific moods)
Strategy
Sport Car Lover and SDF visitors
Execution
• Planning phase: 3 Weeks.
• Communication phase: 1 week
• Execution phase: 17 days.
Outcome
• Over 300 visitors per day
• Over 30 media publications (Newspaper, online news sites)
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