The new B-Class is the perfect companion for young families, which find themselves at the beginning of an exciting new stage in life. The TV-commercial deals with the circle of life, as does the campagne. It signifies a development that shows the parents, the children and then the point in time when the children have children of their own. At this stage they realise that the once sought aspiration to be different from the parents does not always work out a hundred per cent after all.