Intends to relaunch as the Saudi Design Festival. We are rolling out an improved and expanded content structure as well as an extended calendar of activities that brings you closer to your contemporaries, community, and audience. This new structure will help us re-connect and expand our reach beyond the typical format of an exhibition and allow the platform to be an anchor in the Saudi design ecosystem. Furthermore, Saudi Design Festival allows us to scale and grow together and create a milestone event that punctuates the national efforts of the Kingdom in the coming years. Set to continue to celebrate Design in all its mediums.

Objectives

• Support Saudi Vision by sponsoring such event

• Introducing and lunching the new Mercedes-Benz CLS and C-Class

• First time appearance of Mercedes-Benz EQS

Creative Idea

• Launching the new Mercedes-Benz CLS and C-Class (each car was displayed in a different area with a different creative idea that reflects the personality of the cars as the following:

o CLS (Displayed in a clean colored area that changed each our passed on specific moods)

o C-Class (Displayed in a fully red-colored area that designed with Mercedes-Benz stars and fabric elements and Aerial Yoga)

• EQS first appearance in an outdoor area that includes the following:

o Display stand of Mercedes-Benz EQS with its charger

o Future of Mercedes-Benz vid., which incl. e videos one for the EQS.

o Juice bar that provides a special blue drink that represents the clean energy of the electric car.

o DJ

o Outdoor comfort lounge

Target Audiences are (Governments, Businesses, Media, and SDF visitors)

Execution

• Planning phase: 3 Weeks.

• Communication phase: 1 week

• Execution phase: 17 days

• Over 300 visitors per day

• Over 46 media publications (Newspaper, online news sites)