Cannes Lions
ELEPHANT SEVEN, Hamburg / DAIMLEY CHRYSLER / 2005
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2004 saw the launch of the new SLK-Class from Mercedes-Benz. Online, an attention-grabbing banner campaign was used featuring lots of interactive motifs in rich media. In keeping with the aim of integrated communication, surfers could experience the catchline also used in classical communication – Ready? The new SLK. The car’s sporty qualities and sex appeal were given particular emphasis.
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