Cannes Lions

Misassembled Radios

BOLD OGILVY & MATHER, Athens / IKEA / 2016

Awards:

2 Shortlisted Cannes Lions
MP3 Original Language
MP3 Translation
MP3 Original Language

Overview

Entries

Credits

Overview

Description

IKEA furniture require assembly, a process which maybe fun for some but not so for others. And some times what started of as a library ends up looking like a piece of abstract art. We created misassembled radio spots, to demonstrate that when things go wrong trying to put your favorite IKEA furniture together, you can always call the IKEA Assembly Service, an easy and cost and time-effective way to have your furniture put together without even moving a finger.

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