Spikes Asia
DENTSU INC., Tokyo / WILLER TRAINS / 2017
Overview
Entries
Credits
Background
After struggling with loss-making line for ten straight years, the railway company has decided to change the names of the company and railway line, to rebuild their new brand image.
Execution
The railroad which runs in the Japanese old town called Kyoto.So I expressed a railroad, fog, the sea?by?using a Japanese old culture "stamp,"I made an icon of the one and only and planned other companies and differentiation.