Since they do not have such famous tourist spots along the railway line, they decided to use the scenery for branding instead. They introduced the new charm of the area with the nicknames,

“MIST-ery Train” for the rail on mountainside and “Sea train” on seaside.

The railroad which runs in the Japanese old town called Kyoto.So I expressed a railroad, fog, the sea?by?using a Japanese old culture "stamp,"I made an icon of the one and only and planned other companies and differentiation.

The sales of a half year are the 140% achievement compared with the previous year after launch.