Spikes Asia
DENTSU INC., Tokyo / WILLER TRAINS / 2018
Overview
Entries
Credits
Background
As for Kyoto Tango, mist is very beautiful.So It is an attractive area. However, tourists have been decreasing. As for the problem, a place is far from the Kyoto city. And the charm do not be known.There are few promotion budgets because of little population of Kyoto Tango. An issue was to convey the charm of this area well without almost taking a budgets.
Execution
In Kyoto tango mist is very deep, the many legends including an ogre and the dragon are still handed down. We made a picture book that called “Mist”ery train and introduced the “Mist”erious atmosphere of this area. We expressed all illustrations by ink-jet to express Mist.