Cannes Lions
DENTSU INC., Tokyo / WILLER TRAINS / 2018
Overview
Entries
Credits
Description
This railroad company runs the company of the long-distance bus.We created a picture book conveying charm of Kyoto Tango.We put it on the shelf of the seat of the long-distance bus from Tokyo to Kyoto. We can appeal charm of this area to a tourist of Kyoto without costing media . Moreover the long-distance bus will get on a bus at very long time ,so It is the situation that cannot but pick up a picture book because they have time very much.We planned to have the person traveling Kyoto go to some depths of Kyoto.The poster places it in Kyoto-city, too.We announced charm of Tango to a tourist of Kyoto.
Execution
In Kyoto tango fog is very deep, the many legends including an ogre and the dragon are still handed down.We made a picture book that called 'Mist'ery train and introduced the 'Mist'erious atmosphere of this area. We expressed all illustrations by ink-jet to express Mist.
Outcome
Because it was launched from December 2017, the result is investigating.