Is there any reason for customers to congratulate a brand’s 30th anniversary? The objective of this video may have been to commemorate the 30th anniversary of SKT, but we avoided following the pre-existing banal concept from the very beginning. We created this video for the world to enjoy the celebration and remember the history of mobile communication in Korea.

The history of mobile communication in Korea dates back 30 years, beginning with SK Telecom, and Korea boasted the world’s best in mobile services. As a result, we gathered various outdated devices now sitting deep within our drawers that have been by our sides day and night over the past 30 years such as pagers, cellular phones, and smartphones, and carried out a wonderful dream to make music with their individual sounds. Celebrating 30 years in Korean mobile communication together with the world!

Mission: Find all mobile devices from 30 years ago! We searched the entire nation to retrieve the assortment of 34 oldest devices made by Samsung, LG, Motorola (StarTAC), Nokia, etc. including 4 pagers and 2 car phones from 1985-2010. Utilizing the respective ring tones and vibrations of the devices and SK Telecom’s latest brand song “Well-born” through computer graphics, we aimed to provide listeners a fresh, new level of appreciation as they watched the video. [*SKT’s “Well-born” campaign reflects its gratitude to the emergence of mobile services (3G, LTE, LTE-A) which help people communicate and make life much more convenient.]

The greatest outcome is the entire mobile world being able to enjoy this video. After its launch on YouTube April 7th, the video recorded 3 million hits in just 15 days where people from 200 countries such as Korea, North America, and Brazil proved our goal of being globally enjoyable. Additional results include 1) 26 international media - Mashable, Endgadget, Huffington Post, Gizimodo, etc. – introducing our case as “The most perfect way to remember 30 years of Korea’s mobile communications company”, “Another way to be addicted to K-pop” and 1) favorable responses from viewers(i.e. the newest, unprecedented attempt ever).