Cannes Lions
INITIATIVE MEDIA, Hamburg / SAMSUNG / 2005
Overview
Entries
Credits
Execution
Jointly presenting the Bravo Super Show allowed taking advantage of Bravo's unique position as a youth medium in the target. Samsung used the platform to present a young mobile phone and MP3 player. The online co-operation assures a permanent link (technical and content) between both partners.
Outcome
Great success and image building in the young target. Long-term improvement of positioning through multi-channel approach and frequent contact across 2005.
Similar Campaigns
12 items