The big idea was launch. We built the biggest electronic panel in Latin America, to be not only the platform of communication of the brand, but also an interactive channel with the population.After some resistance, we found a company that bet and believed in our idea. Through some international benchmarks, they could fit and import the giant electronic panel from Taiwan, which took more than four months to arrive in Brazil.

1. The project got beyond the expectative in terms of impact and visibility 2. Great repercussion in the communication vehicles, announcers and advertising agencies3. Massive divulgation by the local press4. It’s a landmark in the out-of-home media history in Brazil