Go out: take away a temporary Scorpio tattoo from print, watch happenings in events sections, sponsored by M55 Clubs: take flyers and fly-cards, identify trendiest places by blinking outdoor posters. The Scorpio territory was marked by indoor posters and it's agents by bodyart or tattoo. Dance-floor: see the announcements and charts on music channels, executed by Scorpio. Try M55 on the dance-floors and watch yourself in the digest programmes on TV. DJs: Play with famous radio DJs in contests and win M55. Fashion: get a trendy T-shirt by winning on-line quiz for 55 Scorpio prizes.

Overall 'Siemens' Mobile Brand Awareness increased by 7%, and by 10% amongst youth. It generated an immediate sales effect and extended product life cycle. Entertaining and inspirational approach to all projects raised high interest from media owners, which resulted in buying cost efficiency and numerous free-of-charge PR articles.