Cannes Lions

MODEL MAKERS' FAIR

JUNG von MATT, Vienna / REED MESSE VIENNA / 2008

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Overview

Entries

Credits

OVERVIEW

Execution

Following along the theme of the Model-Makers Fair, we used the sugar sachets with their unusual format as the smallest construction kit in the world and so attracted a large amount of interest and attention from customers and tourists.

Outcome

The sugar sachets were extremely effective in communicating the Fair in a charming manner and so attendance at the Fair increased notably.

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