Cannes Lions
JUNG von MATT AUSTRIA, Vienna / REED MESSE VIENNA / 2006
Overview
Entries
Credits
Execution
The classic give-away of a ballpoint pen was further developed to fit the Model-Makers Trade Fair theme. Instead of receiving the classic advertising medium of a ballpoint pen, visitors received the pen in kit form, the kit compromising of all the usual pieces and instructions on how to put the pen together.
Outcome
In comparison to 2004 (48,000 visitors), 50,500 enthusiasts visited the Model-Makers Fair in 2005; an increase of of more than 4%.