Cannes Lions

MODEL MAKERS FAIR

JUNG von MATT AUSTRIA, Vienna / REED MESSE VIENNA / 2006

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Overview

Entries

Credits

OVERVIEW

Execution

The classic give-away of a ballpoint pen was further developed to fit the Model-Makers Trade Fair theme. Instead of receiving the classic advertising medium of a ballpoint pen, visitors received the pen in kit form, the kit compromising of all the usual pieces and instructions on how to put the pen together.

Outcome

In comparison to 2004 (48,000 visitors), 50,500 enthusiasts visited the Model-Makers Fair in 2005; an increase of of more than 4%.

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