Cannes Lions
WUNDERMAN, Madrid / BUSINESS SOFTWARE ALLIANCE / 2003
Overview
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Description
Target: Managers of companies and unhappy employees or employees in disagreement with the philosophy of the company they work for.Objective: to generate the denouncement of companies that use illegal software and to show companies that such accusations are being made.For two weeks, a mobile information centre from BSA travelled to the commercial and business areas of Madrid, Barcelona, Alicante, Valencia, Castellon and Murcia, telling people about the risks of using illegal software.Message: If you use illegal software ... you are guilty.
Outcome
25,000 brochures were giving out.60 denouncements were made.2,000 questionnaires were filled in at the SIMO fair:47% had heard about BSA and53% did not know BSA.
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