In this spot, we introduce the Money Calm Bull as he is thrust into a series of increasingly antagonistic situations. Yet, no matter what the world (or cosmos) throws at him, he remains remarkably calm. The spot begins with a twist on the classic ‘bull in a china shop’ idiom, and then escalates to mythic levels as he comes under terrifying attacks from krakens and meteors alike. But true to his name, the Money Calm Bull remains totally chilled throughout, because he’s achieved financial serenity with MoneySuperMarket.