Cannes Lions

OBESITY AWARENESS

BACKYARD, Chicago / AMERICAN OBESITY TASK FORCE / 2006

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Two overweight gentlemen meet in a driveway; one is holding a large obscure object. He asks the other guy if he knows what it is? The man looks confused and replies “no.” After the guy knocks him in the head with it, he rubs his head and the end tag states, “What you don’t know CAN hurt you.”

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