Cannes Lions

More Than a Photo

DELPHYS HAKUHODO (THAILAND), Bangkok / CANON / 2017

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG
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Considering people's lifestyle nowadays, it's become a common behavior that they usually engage and appreciate their communication through online social media. This also includes the photographs that once we used to share our appreciation among friends, face to face, but we now choose to appreciate it on social media instead. We want to shift our target's perception to come back to value the photo print by the concept of

“More than a photo”, it's the feeling connected.

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